UNLOCK THE BLACK MAMBA
CAPTURING THE DIGITAL ESSENCE OF KOBE’S ON-COURT ALTER EGO DEMANDED A CUSTOM TWITTER ALGORITHM. WE CREATED EXCLUSIVE, UNLOCKABLE CONTENT AND LIMITED EDITION PRODUCT RELEASES ON NIKEBASKETBALL.COM WHEN GLOBAL SOCIAL CHATTER MATCHED THE BLACK MAMBA’S IN-GAME DOMINANCE.
WHEN THE WORLD TALKS, HE STRIKES.
CASE STUDY
